Behind Ida Lou Weddings: Ashley Lemoine Morra
Passionate about the South, its history and culture, I created Ida Lou Weddings to share my enthusiasm for Southern weddings, fine fashions, and personalized service.
Growing up in Texarkana, Texas, and Baton Rouge, Louisiana, with relatives from a small town and Southern cities, I have enjoyed the traditions, celebrations, and a signature events that are found where a variety of cultures join together in a “gumbo” of experiences. Needless to say, the South has taught me many things about people, hospitality, and hard work.
Attending college at LSU added to this mix. To gain some experience and help with my college expenses, I found a job at a boutique near campus. Thanks to the owner’s faith in me, I gained experience as a buyer, merchandiser, and assistant manager. Nurturing faculty at LSU provided the opportunity to study apparel design in France, Greece, Italy, and England.
Following graduation, like many young people out to conquer the world, I wanted to leave Baton Rouge for a major metropolitan area. I accepted a position with Nordstrom at the Galleria in Dallas–for me, a dream come true–where I polished my skills and gained extensive knowledge about retail management and sales. While in Dallas, I founded Sake, a custom-design jewelry company and sold my designs to a number of small, high-end retail stores in the area. When my father’s family connections put me in touch with two friends who had created their dream business, a full-service bridal business, I jumped at the chance to work under their tutelage and learned every detail of the bridal industry.
As much as I loved the Dallas area, I wanted to live in an area that allowed me to engage in the outdoor activities that I loved (I had a horse, a cat and two dogs) and that focused on supporting farm-to-table foods and the development of small businesses. My research took me to the Raleigh-Durham area of North Carolina where I have found positions in the retail and bridal industries.
My jobs have taught me much, and I enjoyed every single one of them. But I wanted to do something that combined my knowledge and abilities to create a unique experience for the consumer. Ida Lou Weddings is the culmination of this journey.
It is my pleasure to welcome you to Ida Lou Weddings and to give you my best wishes for an exceptional occasion!
~ Ashley Morra