Ida Lou Weddings » Get Hitched with Ida Lou

1950s: A Golden Era for Bridal and Weddings

Ida-Lou-Masthead-05

A question often posed to me when asked about my business is, “Why did I choose to design a Bridal Suite around the 1950s? My typical answer usually goes along the lines, “I love the colors pink and teal; it’s a glamorous era; and the period represents the pinnacle of the Airstream. During these conversations, I never explained nor really understood how weddings and bridal gowns fit into my chosen era. It was not until I stumbled upon a documentary that I found the explanation my intuitive self.

One night, after becoming frustrated about selecting accessory pieces for a styled shoot, I decided to call it a night and watch the documentary, “Dior and I, “ about Raf Simons taking over as artistic director for the House of Christian Dior. Inspired to understand the driving force behind the fashion movement in the 1950s, I began my research.

Famous Women of the 1950s-

Did you know that eleven of our most famous Hollywood stars married during this decade? Audrey Hepburn, Elizabeth Taylor, Marilyn Monroe, Bette Davis, Natalie Woods, Jayne Mansfield, Ava Gardner, Bridgett Bardot, Debbie Reynolds and Jacqueline Kennedy Onassis influenced the bridal industry with their choices of style, color and embellishments. And let’s not overlook two major royal events: the coronation of Queen Elizabeth II and the marriage of actress Grace Kelly to the Prince Rainier of

The Golden Era for Bridal and Weddings

My research led me to conclude that the end of WWII spurred a so-called golden era for the bridal and fashion industries in the 1950’s. This unique time in history experienced an explosion in the number of weddings prompted by returning soldiers desire for companionship and family; creating a bottom-up movement in fashion, art and Hollywood. It also prompted Royalty and Hollywood greats to follow this trend.

The Rebirth of Femininity-

Christian Dior had the fortitude to understand the direction of post-war fashion by designing collections that emphasized femininity; naming them after flowers. By combining luxurious fabrics with exaggerated figure flattering styles, transforming the female image into a blossoming flower evoking both elegance and sex-appeal. These looks have become timeless styles that have transcended through the decades, remaining constant “images/ideas/envision” for brides when asked about their “ideal gown”

– Little did I know that a Friday night flick would define my vision.

ALM

 

 

pin itshare ittweet it

Your email is never published or shared. Required fields are marked *

*

*