Ida Lou Weddings » Get Hitched with Ida Lou



New Beginnings

Beginnings are unforgettable–the touch of a hand, the first kiss, or the first moment when you realized you were in love. Celebrating beginnings is exciting, and Ida Lou Weddings is taking that excitement on the road.

Ida Lou Weddings’ founder Ashley Morra brings new possibilities to these extraordinary events by transforming a vintage Argosy Airstream trailer into a one-of-a-kind bridal boutique and offering an array of special occasion opportunities.

About Ida Lou Weddings

Ida Lou Weddings brings style and Southern hospitality to your doorstep while you search for the perfect wedding, bridesmaid, mother-of the-bride, or debutante gown; prepare for the perfect photo shoot; or just want to create a special occasion with a unique setting. Partnering with local gown boutiques and weddings venues located in the Raleigh, Chapel Hill and Durham area, Ida Lou highlights the South’s distinctive and elegant taste and special venues. For retro looks, Ida Lou offers an array of modern and vintage gowns, rare vintage patterns, chic fabrics, glamorous accessories, and mid-century collectibles.

Come along for the ride

The mobile boutique is available for individualized appointments and is a perfect place to prepare for photo shoots or to enhance your special event. While you try on party dresses, wedding gowns, and other accessories, you and your guests will be able to relax and enjoy your experience in high-style–no rush, no pushy saleswoman, no stress of waiting in line. Ida Lou Mobile gives you the freedom to enjoy an appointment with friends and family members  when your schedule allows.

What inspired Ida Lou Weddings?

Seasoned bridal consultant Ashley Morra envisioned a business that offered clients an unforgettable experience. By partnering with local bridal boutiques, special occasion stores and wedding venues, Ida Lou Weddings brings gowns to customers in an intimate setting, or creates a private dressing room and unique setting for parties and photo shoots.

“Based on my experience in high-end fashion and retail,” says Morra, “I wanted to create an atmosphere that would take the stress out of shopping for the gown of your dreams. I knew that women are not just looking for a wedding dress; they are searching for a wedding experience. One day it dawned on me, why not convert an Airstream trailer into a bridal boutique and mobile dressing room?  After a brief search, I found an Airstream Argosy trailer which belonged to a young man in North Carolina who wanted to sell it in order to pay for his honeymoon. Karma?”

What once was old has been transformed into something new. Partnering with Roost Interior Designs and Clark Coppola Construction, Morra transformed the 1976 Argosy Airstream trailer into a bridal boutique powered by solar panels. The interior is reminiscent of an elegant mid-century boutique: 1950s furnishings, including velvet upholstery, Kroehler chairs, a full-length mirror, framed fashion illustrations by Anne Underwood, and hand-painted murals by Leslie Goodrich and Laura Lindsay.

“When I brought my Argosy and parked it in a holding location,” Morra added, “I realized it needed work–a lot of work. We stripped the interior–everything that was recognizable in an Argosy Airstream. The conversion was striking. And my team of craftsmen, designers, and mentors couldn’t have been more supportive.”

Check out our vendor list

Some amazing vendors helped make Morra’s life-long dream become a reality: Roost Interior Designs, Clark Coppola Construction, Libby McGowan Photography, Holt’s Interiors and Upholstery, Stylewise Drapery and Upholstery, Anne Underwood Illustrations, Leslie Goodrich Artist, Old Hag Antiques,  Amy Garrett, Katie Mallory and Keepsakes Framing.

Contact information

Join us as we celebrate our new beginning! To book your bridal consultation, contact Ashley Morra at address email

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